Google Ads + Meta Ads · Custom Quote · US Small Businesses

Paid Ads That Generate Leads, Not Just Clicks.

Google Ads and Meta Ads management for US small businesses. We set up campaigns around your actual goal: booked calls, form fills, and sales, not impressions that look good in a report and mean nothing on your bank statement.

Two Platforms. One Strategy.

Google Ads and Meta Ads Work Best When They Work Together.

Google captures people who are already searching for what you offer. Meta puts your business in front of people who do not know you yet but are exactly the type of customer you want. Together they cover the full buying journey, from awareness to ready-to-buy.

Google Ads

Google Search Ads appear when someone types in exactly what you offer "plumber in Houston" or "SEO agency for small business." These are buyers with intent. They are already looking. Your ad shows up at the right moment. This is the fastest path to leads for most service businesses because you are capturing demand that already exists rather than creating it from scratch.

Meta Ads

Meta Ads run across Facebook and Instagram and reach people based on who they are rather than what they searched. This makes Meta the right channel for building awareness, reaching lookalike audiences that match your best customers, and retargeting people who visited your website but did not convert. For ecommerce brands and service businesses with strong visual offerings, Meta often delivers the best cost per acquisition of any paid channel.

The Real Problem

Why Most Small Business Ad Campaigns Waste Money.

Most campaigns are set up quickly, never optimized, and reported on with metrics that sound impressive but do not connect to actual revenue. Here is what we hear from almost every business that comes to us after trying ads on their own or with another agency.

We spent $2,000 and got nothing.

Campaigns launched without conversion tracking set up properly. Money was spent on clicks with no way to know which ones were actually turning into leads or whether any were.

The reports showed great numbers but calls didn't increase.

Click-through rates and impressions looked good on the dashboard. But clicks to the wrong pages with no clear call-to-action do not turn into phone calls or booked appointments.

We were getting leads but none of them were qualified.

Broad keyword targeting or poorly defined audiences bring in volume at low cost per click, but those clicks come from people who were never going to buy. Lead quality matters more than lead count.

Our agency never explained what they were doing.

Monthly reports arrived but nobody explained what changed, why, or what the next step was. The account sat on autopilot while the budget kept getting spent.

We kept running the same ads for months.

Ad creative was set up on day one and never touched. No A/B testing, no new angles, no audience adjustments. Stale campaigns deliver stale results as algorithms stop learning.

Nobody told us what to expect or when.

No timeline set for when campaigns would exit the learning phase. No explanation of why the first two weeks look different from month two. Unrealistic expectations set from day one.

Ad Services

Six Services. One Goal: Revenue.

Every campaign type we manage is chosen based on where your customers actually are in their buying journey and what channel reaches them most efficiently at that stage.

Google Search Ads Management

Search campaigns targeting buyers who are actively looking for your service. Keyword research, match type strategy, negative keyword management, and bid optimization to capture high-intent traffic and minimize wasted spend.

Meta Ads Management

Facebook and Instagram ad campaigns built around your customer profile. Custom audiences, lookalike audiences, retargeting, and creative testing across formats feed, Stories, and Reels with conversion tracking from day one.

Local Ads for Service Businesses

Google Local Services Ads and geotargeted Search campaigns for contractors, clinics, law firms, and home services businesses. Reach customers in your specific service area with ads that show your phone number and reviews directly in search results.

Retargeting Campaigns

Bring back visitors who came to your site but did not convert. Retargeting on both Google Display and Meta keeps your business visible to warm audiences who already showed interest, typically at a much lower cost per conversion than cold campaigns.

Conversion Tracking Setup

Google Analytics 4, Google Ads conversion tracking, and Meta Pixel installed and verified. Form submissions, phone calls, and page visits tracked correctly so every campaign decision is based on real data, not platform-reported estimates.

Ad Account Audit & Strategy

Already running ads but not seeing results? We audit your existing Google or Meta account, identify where budget is being wasted, and give you a prioritized action plan, whether you implement it yourself or we take it over.

What's Included

What We Do on Your Campaigns Every Month

Paid ads require consistent ongoing work to perform. Setting up a campaign and leaving it alone is one of the most common reasons small businesses waste their ad budget.

Conversion Tracking Verified First
Before any campaign goes live, we verify that Google Analytics 4, Google Ads conversion tracking, and Meta Pixel are firing correctly. This is non-negotiable. Running ads without verified conversion tracking is like driving with no dashboard, you have no idea what is actually working.

Keyword and Audience Research
For Google: keyword research targeting commercial intent queries, negative keyword lists built to filter out irrelevant traffic, and match type strategy. For Meta: custom audience setup from your customer list, lookalike audience creation, and interest targeting aligned to your actual buyer profile.

Ad Creative and Copy
We write ad copy for Google Search campaigns and provide creative direction for Meta. Multiple variations tested from launch headlines, descriptions, and offers, so the algorithm has enough variation to find what resonates fastest with your audience.

Landing Page Recommendations
The page someone lands on after clicking your ad determines whether they convert. We review your landing pages and give specific recommendations on headline, call-to-action, and page structure because a great ad going to a weak page wastes every dollar you spend on traffic.

Ongoing Bid and Budget Optimization
Bids adjusted based on performance data. Budget shifted toward what is generating leads and away from what is not. Campaign optimization is not a monthly task, it is a weekly process. Cost per click, return on ad spend, and impression share reviewed every week, not just at reporting time.

Monthly Reports in Plain Language
Reports that say what happened, what we changed, what the cost per lead was, and what we are doing next month. No agency jargon. No 40-page PDFs full of graphs that do not connect to your business. Just the numbers that matter and what they mean for your next decision.

How It Works

From First Conversation to Live Campaigns in 5 Steps

No drawn-out onboarding. Most campaigns go live within 5 to 7 business days of project confirmation.

Discovery Call

We learn your business, your target customer, your current lead volume, and what a good lead looks like. 30 minutes, no obligation.

Account Audit & Strategy

We audit your current account (if one exists) or build a strategy from scratch. Channel recommendation, budget allocation, and campaign structure confirmed in writing.

Tracking Setup

GA4, Google Ads conversion tracking, and Meta Pixel installed and tested. Nothing launches until every conversion action is verified.

Campaign Launch

Campaigns go live. First two weeks are the learning phase, we monitor daily and make adjustments as data comes in.

Optimize & Report

Weekly optimization. Monthly report with plain-language summary of cost per lead, what changed, and what is planned next.

Built For

Who We Manage Paid Ads For

We work with US small businesses that have a clear service or product, a working website, and a realistic ad budget. Paid ads do not create demand that does not exist, they amplify what is already there.

Contractors & Home Services

Roofers, HVAC, plumbers, cleaners. Google Search Ads targeting emergency and project-based keywords in your service area, the highest-intent audience in local advertising.

Law Firms & Professional Services

Google Search Ads for practice area keywords in your city. High cost per click in legal, but the client lifetime value justifies it when campaigns are built correctly.

Medical & Aesthetic Businesses

Google Ads for specific treatments and Meta Ads for visual-first services like med spas, dental, and aesthetics, where before/after creative performs exceptionally well.

eCommerce Brands

Meta Ads for top-of-funnel awareness and retargeting, Google Shopping for high-intent product searches. Both platforms managed together for full-funnel coverage.

Businesses with Existing Campaigns

Already spending on Google or Meta but not seeing results? An account audit identifies exactly where budget is being wasted before we take over management.

Businesses Launching Ads for the First Time

Starting from scratch with no existing account history. We set up conversion tracking first, then campaigns, so every dollar spent from day one is tracked and accountable.

Paid ads are not the right starting point for every business. If your website has no clear call-to-action, your offer is not defined, or your budget is below $500 per month in ad spend, we will tell you that honestly before you pay anything. The audit is free and sometimes the recommendation is to fix the website before starting campaigns.

Platforms & Tools

What We Work In Every Day

We use the same platforms and tools as the agencies charging 5× our rate. The difference is we explain what the data means in plain language and make decisions based on actual revenue signals, not platform-reported vanity metrics.

Google Ads Manager

Meta Business Manager

Google Analytics 4

Meta Pixel

Google Tag Manager

Google Search Console

Looker Studio

Google Merchant Center

Klaviyo

CallRail

Google vs Meta

Which Platform Does Your Business Actually Need?

Most small businesses do not need both platforms from day one. Here is how to decide where to start based on your business type and goal.

Factor

Google Ads

Meta Ads

Who it reaches

People actively searching for your service

People who match your ideal customer profile

Best for

High-intent, ready-to-buy leads

Awareness, retargeting, ecommerce

Speed to leads

Fastest: typically day 1

Slower: needs audience learning

Visual creative needed

Minimal: headline and text

Yes: images and video perform best

Best industry fit

Services, contractors, law, medical

eCommerce, beauty, food, lifestyle

Retargeting capability

Yes: Display Network

Yes: very strong

Where to start

Service-based businesses first

eCommerce and visual brands first

Not sure which is right for your business? A free 30-minute strategy call answers this question specifically for your situation before you spend anything.

Common Questions

Questions About Google & Meta Ads: Answered Directly

How much does it cost to run Google or Meta Ads?

There are two separate costs — the management fee and the ad spend. The ad spend goes directly to Google or Meta and is yours to set. For most US small businesses, a starting ad budget of $500 to $1,500 per month per platform is realistic. Management fees at Arain Strive are quoted based on your account complexity and ad spend level. We will quote your specific situation after a free discovery call — no surprises.

How long before I see results from paid ads?

Google Search Ads can generate leads from day one because they target people already searching for your service. The first two weeks are a learning phase where the algorithm is collecting data, so early performance is not fully representative. By week 3 to 4 you have a clearer picture. Meta Ads take slightly longer to optimize — typically 4 to 6 weeks before campaign performance stabilizes. We set these expectations clearly before any campaign goes live.

Do I need a Google Ads agency or can I manage ads myself?

You can manage ads yourself and many business owners do. The challenge is that Google Ads and Meta Ads both require regular monitoring and optimization — it is not a set-and-forget activity. Without conversion tracking properly set up and someone reviewing performance weekly, most self-managed accounts end up spending on traffic that never converts. If you have time to dedicate 5 to 10 hours per week to learning and managing campaigns, self-management is viable. If you do not, working with someone who does this daily is more cost-effective.

What is return on ad spend and how do you measure it?

Return on ad spend (ROAS) is how much revenue you earn for every dollar you spend on ads. If you spend $1,000 on ads and generate $4,000 in sales, your ROAS is 4. For service businesses where revenue comes from booked appointments or signed contracts, we track cost per lead instead of ROAS since the deal closes offline. Both metrics are set up and tracked from day one so you always know what your ads are actually producing.

Should I start with Google Ads or Meta Ads?

For most service businesses — contractors, law firms, clinics, cleaning companies — start with Google Ads. You are capturing demand that already exists. Someone searching “roof repair Dallas” is ready to call right now. Meta is better suited to ecommerce brands, visual services like med spas or restaurants, and businesses that want to build awareness before converting. If your business falls somewhere in between, a free strategy call clarifies which channel makes more sense for your specific situation and budget.

What happens if the campaigns are not performing?

We tell you directly and explain what is not working and why. We do not hide underperformance in footnotes of a monthly report. If a campaign is not generating qualified leads after a reasonable learning period, we identify whether the issue is the campaign structure, the targeting, the ad creative, or the landing page — and we adjust accordingly. If the problem is outside the ads themselves — like a landing page that is not converting — we will say that clearly and give you specific recommendations.

Do you work with businesses that have existing ad accounts?

Yes. If you already have a Google Ads or Meta account running, we start with an audit to understand the current structure, identify where budget is being wasted, and prioritize the fixes that will have the most impact. Historical account data is valuable — it tells us what has worked before and what has not. We review the account before recommending any changes so you know exactly what you are getting.

Ready to Run Ads That Actually Pay For Themselves?

Start with a free 30-minute strategy call. We review your current situation, tell you which platform makes sense for your business, and give you a realistic expectation of what paid ads can deliver — before you spend a dollar.